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What’s Tik Tok? Tik Tok is a short-form, video-sharing iphone app which allows users to create and talk about 15-second videos, on any theme.

Tik Tok maintains another application for the Chinese market, known as Duyin, which includes over 300 million working monthly users. The new app’s logo is a combo of the Musical.ly and Duyin logos. The iphone app was widely popular with some content creators growing to the hall of fame predicated on their engaging content on Musical.ly. The users distributed Musical.ly videos on social media platforms like Instagram, further driving the app’s popularity. However, in August 2018, the software was bought out with a Chinese company ByteDance and its own users were changed to Tik Tok. All of the content and accounts which were present on Musical.ly were automatically used in the new Tik Tok app.

The Tik Tok software is dependant on the same short-form video concept but is a lot broader in scope and unlike Music.ly does not only give attention to lip syncing to music. ,

The Tik Tok app offers users a broad selection of sounds and song snippets, combined with the option to include special effects and filters. Addititionally there is a choice to immediately add videos created on your mobile.

In Sept, Tik Tok added the reactions feature that allows users to record their reactions to videos and share. Tik Tok in addition has added an electronic well-being feature that notifications users when they spend over two time on the app.

The new iphone app has been promoted as a video-sharing social network. Tik Tok users can create a number of videos which range from issues, dance videos, magic tricks, and funny videos. The key differentiating factor between Musical.ly and Tik Tok would be that the latter has a much broader scope for video tutorial creation.

Since its start, the Tik Tok app’s reputation has been growing tremendously. In Oct 2018, it was the most-downloaded photography and video iphone app in the Apple store, internationally. The software reportedly has amassed over 500 million monthly active users, the US being typically the most popular countrywhere it’s been downloaded over 80 million times.

Celebrity Endorsements
The iphone app is liked and used by several celebrities, such as Jimmy Fallon, who helped drive the app’s popularity. The application has paid partnerships with several superstars, in a variety of locations, who promote the application to local audiences.

Jimmy Fallon’s affinity for the application started naturally but was later capitalised on by the app, through a paid partnership. In November 2018, Jimmy Fallon started a “issues” section on his show and used Tik Tok as a program for the task.